Murmur Roleplay - a whisper of sensuality

"Why should underwear be the only clothing to complement the erotic act and why not womenswear itself?" - this is the question to which Andreea Badala has an answer. And the answer is simple: Murmur Collections have the most exquisite, sensual and powerful outfits you have ever seen in Romania. And last night, I was the witness of a sexy game: I looked through the keyhole to see the most sexy lingerie and accessories out there, in a seductive concept. The nun, the housekeeper, the schoolgirl, the housewife and the aerobics girl were there. Do you want to see them? Hmmm...

Andreea Badala, the MURMUR designer, has always asked difficult questions about fashion. These questions occupied her mind while studying Fashion Design at the University of Arts in Bucharest and Pattern Technology at the London College of Fashion. After working for designers such as Richard Nicoll, Alexander McQueen, Emilio de la Morena and VeneraArapu, Andreea decided to answer one question she had been wresting for some time: why should underwear be the only clothing to complement the erotic act and why not womenswear itself?

The answer to this was MURMUR, a conglomerate of lingerie, erotic accessories and pret-a-porter, especially designed to embrace and emphasize femininity in its every form. Each item of clothing has its story brought to life by the influence of shapewear, harnesses, trusses and corset forms.

Murmur has a well-established brand identity, reflected in signature details such as the handcrafted bra cups, peplums, perforations and suspenders that accentuate the feminine figure, yet keeping the viewer eye guessing. Dresses are made of precious satin, in matte or shiny textures, contrasted with delicate lace and perforated spandex, creating powerful visual angles.

Using carefully selected fabrics, perforations and retro lingerie elements, Murmur encourages women to express their sensuality in a mysterious manner, structurally embracing the figure. Corsets, bra tops, leotards and harnesses are natural suggestions for in-house fantasy and unique additions to ready-to-wear outfits.

The Most Beautiful and Sexy Signature Collection in town: "Our signature items are individually handcrafted in the Murmur Atelier downtown Bucharest.  We produce each piece on order in limited quantities. The retro bra cups with constructed padding rebuild the shape of a feminine idol. We work on French sizes combined with bra cup sizes or on individual measurements. Our fabrics are enriched with decorative seams, Chantilly lace and sensual openings with hook and eyes."
 Photos by Vlad Semen

You can find the sensual collection here:!
Location: Grand Hotel Continental
Concept: Andreea Badala, Murmur & Dăescu Borțun Olteanu

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